RITA FELDMAN

INFORMATION ARCHITECTURE & STRATEGY

PRODUCT / USER INTERFACE DESIGN

DIGITAL COMMERCE & B2B SOLUTIONS

My name is Rita Feldman (aka Rita Sky). I've been a designer since the late 1990s, having had the privilege to work for some of the largest companies stationed in Chicago, IL (American Nurseryman Magazine, Cars.com, W.W. Grainger, Walgreens). I specialize in creating digital experiences for various user types and devices, catering to business requirements as well as consumer demand. A passionate advocate for user research and testing, I am committed to projects from ideation all the way to deployment.

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Browse my interview "Rules of Human Design in the Digital World"
with Megan Wilson of UXMotel 

View my professional resume here

EXPERTISE

Mobile Design

(Responsive)

As an onwer of several mobile devices, a desktop and a notebook computer, I understand the importance of designing user interfaces that scale. I recommend mobile solutions based on the types of web sites and client needs.

Experience: 5+ years

Visual Design /

Illustration

User interfaces are making a presense everywhere, from soft drink dispensing machines to mobile applications. User interface design has made its way into the print design world by introducing simplicity and social online media terminology. I recommend visual solutions that are clean and align with your brand standards and industry best practices.

Experience: 20+ years

Information Architecture & Strategy /

Digital Commerce & B2B Solutions

Manipulating user behavior to achieve desired conversion results as requested by stakeholders, while catering to online consumers' needs is not easy. I utilize web analytics tools to identify areas of missed opportunity, and work with stakeholders to define project requirements.

Experience: 7+ years

Samples available upon request

Web Development /

Interaction Design

Your web site has seconds to prove that it serves any kind of purpose, before its users move on elsewhere. It needs to look inviting and load fast. Being familiar with several technology platforms and the ability to design/hand-code allow me to produce clean and user-friendly interfaces.

Experience: 15 years

Corporate Identity /

Brand Design

In today's world of icons and fast-changing trends, it's a challenge to have your company's brand stand out among thousands of others. I dedicate my time to make sure each client's voice is represented in their brand. It's both productive and rewarding to take major part in a design that represents your passion. 

Experience: 15+ years

PORTFOLIO

USER EXPERIENCE ARCHITECTURE

MOBILE DESIGN