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Expertise

RITA FELDMAN

INFORMATION ARCHITECTURE & STRATEGY

PRODUCT / USER INTERFACE DESIGN

DIGITAL COMMERCE & B2B SOLUTIONS

Who Am I

My name is Rita Feldman (aka Rita Sky). I've been a designer since the late 1990s, having had the privilege to work for some of the largest companies stationed in Chicago, IL (American Nurseryman Magazine, Cars.com, W.W. Grainger, Walgreens). I specialize in creating digital experiences for various user types and devices, catering to business requirements as well as consumer demand. A passionate advocate for user research and testing, I am committed to projects from ideation all the way to deployment.

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Browse my interview "Rules of Human Design in the Digital World"
with Megan Wilson of UXMotel 

 

View my professional resume here

EXPERTISE

Experience: 5+ years

Visual Design /
Illustration

User interfaces are making a presense everywhere, from soft drink dispensing machines to mobile applications. User interface design has made its way into the print design world by introducing simplicity and social online media terminology. I recommend visual solutions that are clean and align with your brand standards and industry best practices.

Experience: 20+ years

Information Architecture & Strategy /
Digital Commerce & B2B Solutions

Manipulating user behavior to achieve desired conversion results as requested by stakeholders, while catering to online consumers' needs is not easy. I utilize web analytics tools to identify areas of missed opportunity, and work with stakeholders to define project requirements.

Experience: 7+ years

Samples available upon request

Experience: 15 years

Experience: 15+ years

Portfolio

PORTFOLIO

USER EXPERIENCE ARCHITECTURE
User Experience Architecture
MOBILE DESIGN
Mobile Design
Visual & User Interfae Design
VISUAL & USER INTERFACE DESIGN
Corporate Identity / Brand
CORPORATE IDENTITY  |  BRAND
Reviews

REVIEWS

Connect with Me

CONNECT WITH ME

I appreciate your valuable time spent on visiting my portfolio. If you have any comments, questions, need a project quote or design advice,

I'd love to hear from you. Please note that your contact information will be kept completely confidential.

Rita Feldman (Rita Sky)

 

rita@ritasky.com

Tel   (847) 736-1762

Fax  (773) 409-5883

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© 2012-2026 Rita Feldman (Rita Sky). 

All Rights Reserved.

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