RITA FELDMAN
INFORMATION ARCHITECTURE & STRATEGY
PRODUCT / USER INTERFACE DESIGN
DIGITAL COMMERCE & B2B SOLUTIONS
My name is Rita Feldman (aka Rita Sky). I've been a designer since the late 1990s, having had the privilege to work for some of the largest companies stationed in Chicago, IL (American Nurseryman Magazine, Cars.com, W.W. Grainger, Walgreens). I specialize in creating digital experiences for various user types and devices, catering to business requirements as well as consumer demand. A passionate advocate for user research and testing, I am committed to projects from ideation all the way to deployment.
Browse my interview "Rules of Human Design in the Digital World"
with Megan Wilson of UXMotel
View my professional resume here
EXPERTISE
Experience: 5+ years
Visual Design /
Illustration
User interfaces are making a presense everywhere, from soft drink dispensing machines to mobile applications. User interface design has made its way into the print design world by introducing simplicity and social online media terminology. I recommend visual solutions that are clean and align with your brand standards and industry best practices.
Experience: 20+ years
Information Architecture & Strategy /
Digital Commerce & B2B Solutions
Manipulating user behavior to achieve desired conversion results as requested by stakeholders, while catering to online consumers' needs is not easy. I utilize web analytics tools to identify areas of missed opportunity, and work with stakeholders to define project requirements.
Experience: 7+ years
Samples available upon request
Experience: 15 years
Experience: 15+ years
PORTFOLIO
USER EXPERIENCE ARCHITECTURE
Sell My Car - Dealer Appraisal
UX Architecture | © 2015FleetView - Driver Performance
UX Architecture | © 2014FleetView Dashboard v2.0
UX Architecture | © 2014FleetView Dashboard v1.0
UX Architecture | © 2014DriverTools - Order a Fleet Vehicle
UX Architecture | © 2013Show More
MOBILE DESIGN
Consumer Online Registration
UX Architecture | © 2016Sell My Car - Sell It Yourself
UX Architecture | © 2015Sell My Car - Price Check
UX Architecture | © 2015Insurance Quoting
Visual Design / Front End Development | © 2015B2B Application
UX Architecture / Responsive Design | © 2014Show More
VISUAL & USER INTERFACE DESIGN
Insurance Quoting
Visual design / development | © 2015Online tobacco retailer
Web banner design | © 2013Online tobacco retailer
Web banner design | © 2013Construction Company
Visual design / development | © 2009Furniture Gallery
Visual design / development | © 2012Digital Advertising Company
Medium Rectangle web banner visual design | © 2012Digital Advertising Company
Leaderboard web banner visual design | © 2012Digital Advertising Company
Leaderboard web banner visual design | © 2012Digital Advertising Company
Leaderboard web banner visual design | © 2012Show More
CORPORATE IDENTITY | BRAND
Office of I. Persky, Ph.D.
Logo design | © 2015Flower Shop
Logo design | © 2014Construction Company
Logo / brand identity design | © 2009Entertainment Company
Logo design | © 2007Insurance/Financial Planning Agency
Logo / brand identity design | © 2004Show More
REVIEWS
Scott J. / Project Manager (Wheels)
Rita has done an excellent job preparing UX deliverables within the past few sprints. Specifically her attention to detail in wireframes, data visualizations and reporting functionality. Her work has helped make all of the agile teams more successful. Her team completed all of their user stories for the past four sprints, and she has helped achieve that goal.
Mike M. / V.P. of IT (JGSullivan)
Rita was an ideal employee - she had an honest compassion for the needs of the client, a dedicated work ethic, rare talent, and an admirable loyalty and dedication to the company. Her design sense is ahead of the curve, and in the often difficult, potentially ego-centric world of design, she takes feedback and change requests happily. I would highly recommend her.
Dan B. / Product Manager (Wheels)
Thank you so much for getting the wireframes done for my demo today. You wouldn’t believe how much traction we’ve been able to gain in the market with these wires. The prospect today said to me “by far, your company has the best technology in the market". And that’s based on just seeing a demo of your wireframes.
CONNECT WITH ME
I appreciate your valuable time spent on visiting my portfolio. If you have any comments, questions, need a project quote or design advice,
I'd love to hear from you. Please note that your contact information will be kept completely confidential.