RITA FELDMAN

INFORMATION ARCHITECTURE & STRATEGY

PRODUCT / USER INTERFACE DESIGN

DIGITAL COMMERCE & B2B SOLUTIONS

 

My name is Rita Feldman (aka Rita Sky). I've been a designer since the late 1990s, having had the privilege to work for some of the largest companies stationed in Chicago, IL (American Nurseryman Magazine, Cars.com, W.W. Grainger, Walgreens). I specialize in creating digital experiences for various user types and devices, catering to business requirements as well as consumer demand. A passionate advocate for user research and testing, I am committed to projects from ideation all the way to deployment.

Browse my interview "Rules of Human Design in the Digital World"
with Megan Wilson of UXMotel 

 

View my professional resume here

EXPERTISE

Experience: 5+ years

Visual Design /
Illustration

User interfaces are making a presense everywhere, from soft drink dispensing machines to mobile applications. User interface design has made its way into the print design world by introducing simplicity and social online media terminology. I recommend visual solutions that are clean and align with your brand standards and industry best practices.

Experience: 20+ years

Information Architecture & Strategy /
Digital Commerce & B2B Solutions

Manipulating user behavior to achieve desired conversion results as requested by stakeholders, while catering to online consumers' needs is not easy. I utilize web analytics tools to identify areas of missed opportunity, and work with stakeholders to define project requirements.

Experience: 7+ years

Samples available upon request

Experience: 15 years

Experience: 15+ years

 

PORTFOLIO

USER EXPERIENCE ARCHITECTURE
 
Sell My Car - Dealer Appraisal
Sell My Car - Dealer Appraisal

UX Architecture | © 2015

FleetView - Driver Performance
FleetView - Driver Performance

UX Architecture | © 2014

FleetView Dashboard v2.0
FleetView Dashboard v2.0

UX Architecture | © 2014

FleetView Dashboard v1.0
FleetView Dashboard v1.0

UX Architecture | © 2014

DriverTools - Order a Fleet Vehicle
DriverTools - Order a Fleet Vehicle

UX Architecture | © 2013

MOBILE DESIGN
 
Consumer Online Registration
Consumer Online Registration

UX Architecture | © 2016

Sell My Car - Sell It Yourself
Sell My Car - Sell It Yourself

UX Architecture | © 2015

Sell My Car - Price Check
Sell My Car - Price Check

UX Architecture | © 2015

Insurance Quoting
Insurance Quoting

Visual Design / Front End Development | © 2015

B2B Application
B2B Application

UX Architecture / Responsive Design | © 2014

 
VISUAL & USER INTERFACE DESIGN
Insurance Quoting
Insurance Quoting

Visual design / development | © 2015

Online tobacco retailer
Online tobacco retailer

Web banner design | © 2013

Online tobacco retailer
Online tobacco retailer

Web banner design | © 2013

Construction Company
Construction Company

Visual design / development | © 2009

Furniture Gallery
Furniture Gallery

Visual design / development | © 2012

Digital Advertising Company
Digital Advertising Company

Medium Rectangle web banner visual design | © 2012

Digital Advertising Company
Digital Advertising Company

Leaderboard web banner visual design | © 2012

Digital Advertising Company
Digital Advertising Company

Leaderboard web banner visual design | © 2012

Digital Advertising Company
Digital Advertising Company

Leaderboard web banner visual design | © 2012

 
CORPORATE IDENTITY  |  BRAND
 

REVIEWS

1/7
 

CONNECT WITH ME

I appreciate your valuable time spent on visiting my portfolio. If you have any comments, questions, need a project quote or design advice,

I'd love to hear from you. Please note that your contact information will be kept completely confidential.

Rita Feldman (Rita Sky)

 

rita@ritasky.com

Tel   (847) 736-1762

Fax  (773) 409-5883

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