© 2012-2019 Rita Feldman (Rita Sky). 

All Rights Reserved.

 

RITA FELDMAN

INFORMATION ARCHITECTURE & STRATEGY

PRODUCT / USER INTERFACE DESIGN

DIGITAL COMMERCE & B2B SOLUTIONS

 

My name is Rita Feldman (aka Rita Sky). I've been a designer since the late 1990s, having had the privilege to work for some of the largest companies stationed in Chicago, IL (American Nurseryman Magazine, Cars.com, W.W. Grainger, Walgreens). I specialize in creating digital experiences for various user types and devices, catering to business requirements as well as consumer demand. A passionate advocate for user research and testing, I am committed to projects from ideation all the way to deployment.

Browse my interview "Rules of Human Design in the Digital World"
with Megan Wilson of UXMotel 

 

View my professional resume here

EXPERTISE

Experience: 5+ years

Visual Design /
Illustration

User interfaces are making a presense everywhere, from soft drink dispensing machines to mobile applications. User interface design has made its way into the print design world by introducing simplicity and social online media terminology. I recommend visual solutions that are clean and align with your brand standards and industry best practices.

Experience: 20+ years

Information Architecture & Strategy /
Digital Commerce & B2B Solutions

Manipulating user behavior to achieve desired conversion results as requested by stakeholders, while catering to online consumers' needs is not easy. I utilize web analytics tools to identify areas of missed opportunity, and work with stakeholders to define project requirements.

Experience: 7+ years

Samples available upon request

Experience: 15 years

Experience: 15+ years

 

PORTFOLIO

USER EXPERIENCE ARCHITECTURE
 
Sell My Car - Dealer Appraisal
UX Architecture | © 2015
FleetView - Driver Performance
UX Architecture | © 2014
FleetView Dashboard v2.0
UX Architecture | © 2014
FleetView Dashboard v1.0
UX Architecture | © 2014
DriverTools - Order a Fleet Vehicle
UX Architecture | © 2013
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MOBILE DESIGN
 
Consumer Online Registration
UX Architecture | © 2016
Sell My Car - Sell It Yourself
UX Architecture | © 2015
Sell My Car - Price Check
UX Architecture | © 2015
Insurance Quoting
Visual Design / Front End Development | © 2015
B2B Application
UX Architecture / Responsive Design | © 2014
Show More
 
VISUAL & USER INTERFACE DESIGN
Insurance Quoting
Visual design / development | © 2015
Online tobacco retailer
Web banner design | © 2013
Online tobacco retailer
Web banner design | © 2013
Construction Company
Visual design / development | © 2009
Furniture Gallery
Visual design / development | © 2012
Digital Advertising Company
Medium Rectangle web banner visual design | © 2012
Digital Advertising Company
Leaderboard web banner visual design | © 2012
Digital Advertising Company
Leaderboard web banner visual design | © 2012
Digital Advertising Company
Leaderboard web banner visual design | © 2012
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CORPORATE IDENTITY  |  BRAND
Logo design | © 2015
Logo design | © 2014
Logo / brand identity design | © 2009
Logo design | © 2007
Logo / brand identity design | © 2004
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REVIEWS

1/7
 

CONNECT WITH ME

I appreciate your valuable time spent on visiting my portfolio. If you have any comments, questions, need a project quote or design advice,

I'd love to hear from you. Please note that your contact information will be kept completely confidential.

Rita Feldman (Sky)

 

rita@ritasky.com

Tel   (847) 736-1762

Fax  (773) 409-5883

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